Pomp & Clout are responsible for the video for Rusko’s new single Woo Boost. This video is interesting primarily for its use of analog video effects and glitches, as most glitch videos that make it into the mainstream are of the datamoshing variety (strictly digital). Given that Rusko has worked with top-name pop acts including M.I.A., Rihanna, T.I., and Brittany Spears, I’d say this qualifies as mainstream.

The video is pretty outrageous, keeping with a hipster, retro, in-your-face attitude. The chaos is very fun, and the use of keying and layers helps maintain an anchor of focus in the midst of it all (in the forms of Rusko and his female companion).

The plot and imagery don’t develop much after the first 30 seconds, but it’s a delightfully unabashed embrace of analog glitch aesthetics (I definitely appreciated the old-school VHS blue-screen at the end).

I also really enjoyed the video for Electrical Way by Zoos of Berlin. You can find it on the Pomp & Clout website.